How to set up your Meta Ads campaign for a playlist

Click the “+” button to create a new campaign and select Meta Ads as your campaign type.

Select Promote multiple releases with your playlist among the following options:

In the pop-up window, enter the Spotify URL of the playlist you would like to promote. Once the playlist appears in the list, click on it to choose it.

If the right playlist has been chosen, click the green “Create Campaign” button.

Now set playlist parameters. On the campaign setup page, select the relevant playlist parameters, including:

Click on + Add playlist genres and choose the genres of your playlist. You can also type the genre name and choose it from the list.

After the genres have been added, please click the button "+ Add playlist language(s)".

You can either type the language name in the search bar or choose it from the list.

Next, set up your advertising preferences, such as target location and visual setup.

You can choose the top engaged countries or choose the countries manually. The top engaged countries will look as follows. For the custom selection, you can choose the countries on your own.

Now choose your ad visual setup. For this, click on "+ Ad visual setup". You have two options:

After making your selection, click "Save ad visuals type" to proceed.

After the appropriate option is chosen, you will get the following message.

Once your campaign is launched:

Click "Continue" to move forward.

Choose:

Select your payment method, review the campaign summary, and click "Confirm & Pay". You will then be redirected to the checkout page to complete your payment.