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How to set up a winning campaign

We do not guarantee specific results, however, we can share some winning tips with you.

Written by Nadav Peleg
Updated this week

SoundCampaign does not guarantee any specific results but we can give you some valuable tips that have worked for our artists.

Get a proper master

Quality plays an important role when it comes to being added to a playlist. Curators are usually expecting high-quality audio and a decent master of your track.

Do a market-research

Think about it like a business.

Would you launch a product to the market without having it tested before by an experimental public? Music works similarly.

Target the right number of playlists

You need to be strategic with the number of genres and playlists you choose.

During the setup, you will see how many playlists are available within the genres you choose. Make sure your genre selection reflects your music as accurately as possible. In most cases, we recommend selecting no more than five genres to keep the targeting focused and relevant.

Target suitable music genres

Select only the genres that genuinely match your song. It’s usually better to choose more specific genres rather than broad umbrella terms, as this helps match your music with curators whose playlists are a closer fit.

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