Step 1: Start a New Campaign
Click the “+” button to create a new campaign and select Meta Ads as your campaign type.
Step 2: Choose Your Promotional Strategy
Select Promote a single track among the following options:
Promote multiple releases with your playlist
Promote a single track
In the pop-up window, enter the track name or paste the Spotify URL of the song you would like to promote.
Once the track appears in the list, click on it to choose it.
If the right track has been chosen, click the green “Create Campaign” button.
Step 3: Set Track Parameters
Now set track parameters. On the campaign setup page, select the relevant track parameters, including:
Track genres
Language
You can also optionally add similar artists to help optimize targeting.
Click on "+ Add track genres" and choose the genres of your track. You can also type the genre name and choose it from the list.
After the genres have been added, please click the button "+ Add track language".
You can either type the language name in the search bar or choose it from the list.
After the genres and language settings have been chosen, you can add artists who create similar music. For this, please click on "Add similar artists (optional)".
Type the artist's name in the search bar.
Step 4: Configure Ad Settings
Next, set up your advertising preferences, such as target location and visual setup.
You can choose the top engaged countries or choose the countries manually. The top engaged countries will look as follows.
For the custom selection, you can choose the countries on your own.
Now choose your ad visual setup. For this, click on "+ Ad visual setup".
You have two options:
AI-powered visuals – receive several professionally generated AI videos tailored to your music
Expert-created visuals – our creative team will produce unique promotional videos for your campaign
After making your selection, click "Save" to proceed.
After the appropriate option is chosen, you will get the following message.
Once your campaign is launched:
Multiple ad visual versions will be created
They will be tested during the first days of the campaign
The top-performing visual will automatically be selected
The winning version will run for the remainder of the campaign to maximize results
Click "Continue" to move forward.
Step 5: Set Campaign Budget
Choose:
Campaign duration
Daily budget
Step 6: Review & Confirm
Select your payment method, review the campaign summary, and click "Confirm & Pay". You will then be redirected to the checkout page to complete your payment.
















