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How to set up your Meta Ads campaign for a single track

Written by Nadav Peleg
Updated this week

Step 1: Start a New Campaign

Click the “+” button to create a new campaign and select Meta Ads as your campaign type.

Step 2: Choose Your Promotional Strategy

Select Promote a single track among the following options:

  • Promote multiple releases with your playlist

  • Promote a single track

In the pop-up window, enter the track name or paste the Spotify URL of the song you would like to promote.

Once the track appears in the list, click on it to choose it.

If the right track has been chosen, click the green “Create Campaign” button.

Step 3: Set Track Parameters

Now set track parameters. On the campaign setup page, select the relevant track parameters, including:

  • Track genres

  • Language

You can also optionally add similar artists to help optimize targeting.

Click on "+ Add track genres" and choose the genres of your track. You can also type the genre name and choose it from the list.

After the genres have been added, please click the button "+ Add track language".

You can either type the language name in the search bar or choose it from the list.

After the genres and language settings have been chosen, you can add artists who create similar music. For this, please click on "Add similar artists (optional)".

Type the artist's name in the search bar.

Step 4: Configure Ad Settings

Next, set up your advertising preferences, such as target location and visual setup.

You can choose the top engaged countries or choose the countries manually. The top engaged countries will look as follows.

For the custom selection, you can choose the countries on your own.

Now choose your ad visual setup. For this, click on "+ Ad visual setup".

You have two options:

  • AI-powered visuals – receive several professionally generated AI videos tailored to your music

  • Expert-created visuals – our creative team will produce unique promotional videos for your campaign

After making your selection, click "Save" to proceed.

After the appropriate option is chosen, you will get the following message.

Once your campaign is launched:

  • Multiple ad visual versions will be created

  • They will be tested during the first days of the campaign

  • The top-performing visual will automatically be selected

  • The winning version will run for the remainder of the campaign to maximize results

Click "Continue" to move forward.

Step 5: Set Campaign Budget

Choose:

  • Campaign duration

  • Daily budget

Step 6: Review & Confirm

Select your payment method, review the campaign summary, and click "Confirm & Pay". You will then be redirected to the checkout page to complete your payment.

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