You need to know that the costs of your campaign will be proportionally impacted by the genres you choose and hence the number of playlist curators that will receive your song.

There are some tips you can take into account when it comes to lowering the price of your campaign. Here we share them with you:


1) Reduce the number of genres targeted

If definitely you are looking to run a campaign with a tight budget, you can be selective and really strategic with the genres you choose for your campaign. This means, just tag the most relevant genres for your song and avoid those ones that are farther away from it. It might have a huge impact.


2) Adjust your budget to the minimum option

You can also lower the price by choosing the lowest budget option on the Campaign Reach section. It will show you the minimum possible price for your campaign with the current characteristics it has. Keep in mind that lowering the budget will reduce the number of curators and playlists that will receive your song. Consequently, the lower the budget, the more reduced performance your campaign will have.

3) Try choosing another similar genre

You need to know that some genres might be more expensive than others because of the impact they have and the number of followers their playlists contain. In this case, you can try to choose a music genre similar to the ones you are trying to target. For example, if you were choosing Dance firstly, and the prices are the way too high, you may try with similar music such as es Dance-Pop, Indie Dance, etc.


4) Refresh the website

No, it's not a bug.

Every time you refresh the website, the price shown for your campaign will change.

This happens because when you refresh the site, we assign to you a different group of curators. In this way, we guarantee all curators have the same probability of receiving your track. Hence the price will change due to their different engagements.

You can probably receive a lower price if you try it.

Note: if still the price is not affordable for you after adjusting the budget to the minimum possible range, you will need to remove more genres.

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