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What does a ''campaign'' mean?

A campaign is a way we call the strategy used to promote your music.

Nadav Peleg avatar
Written by Nadav Peleg
Updated over a week ago

What's a campaign?

''Campaign'' is the name we give to the specific promotional strategy to promote your song.

What are the characteristics of a campaign?

  • The campaign runs for up to 14 days. It can finish earlier if the reviews have been provided. After this time you can relaunch it.

  • The campaign can run for one song only.

  • The campaign cannot be edited once paid.

  • The campaign's performance is impacted by the budget you invest in it.

  • You can run several campaigns at a time (but not for the same song, in this case, you will need to wait until the initial campaign ends).

  • You can start your campaign on a specific date.

  • Campaigns can be created for the tracks published on Spotify only.

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