Meta Ads campaigns usually start showing initial performance data within the first 72 hours after launch. During this time, Meta’s system gathers information about your audience, such as who is clicking, engaging, or responding to your ads.
The real performance boost typically happens around week two, once Meta’s algorithms fully optimize your campaign for the most relevant and engaged listeners. This optimization phase helps the platform learn which users are most likely to enjoy your music, improving both reach and cost efficiency over time.
Keep in mind that patience pays off. Allowing the campaign to run for at least two to four weeks gives the system enough time to fine-tune targeting and deliver more consistent, meaningful results.