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Do TikTok campaigns lead to Spotify streams?
Do TikTok campaigns lead to Spotify streams?
Nadav Peleg avatar
Written by Nadav Peleg
Updated over a week ago

TikTok campaigns can help drive traffic to your music on the Spotify platform. If the viewers like your track, they might go to Spotify to listen to the full version of it which will result in gaining Spotify streams and followers. This is not something that we can guarantee, however, it’s likely to happen.

TikTok is known for its viral nature, where songs, dances, or challenges can quickly gain traction and spread across the platform. If your music catches on and becomes popular on TikTok, it can lead to interest and curiosity about your songs. Users may then look up your music on streaming platforms like Spotify to listen to the full tracks and contribute to your stream count.

It's important to note that the success of driving Spotify streams through TikTok campaigns may vary as the promotion is completely organic.

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